GDE740 W6 | Lecture Review
BRIEF & STRATEGY
Accept & Proceed’s Floras Dial is an experiment in data visualisation inspired by Floriology: the study of the language and meaning of flowers. We used data from 'Flora’s Dial’, a book written in 1865 that assigns a flower and its meaning to each day of the year, and transformed it into a stunning radial calendar reminiscent of flower petals.
This week we learn from four new agencies who answer the question:
How do you develop a strategy and project plan for a client or audience in a continually evolving global market?
FELD
FELD believes that approaches can and should vary. They prefer to meet with partners in person whenever possible as it lends itself to a greater collaboration and enhanced experience. The designers role is to communicate in the best way to get to know the people on the project. Questions are a good way to involve the client. They analyze their ideas, they layout rough ground rules for the project — knowing that they may need to move the rules around as necessary, and collaborate and share their ideas with all on the project.
ACCEPT & PROCEED
Accept & Proceed believe that projects, trends, and goals all evolve and that means they must remain FLEXIBLE. They rely heavily on deep research to best serve their projects and clients. They want to hear from real people. They then take that research and go back to the client to walk them through any insights to garner feedback and ensure they are all remain the same page.
STUDIO DUMBAR
Studio Dumbar’s strategy involves: researching into the market, client, and relative audience; conducting a brand workshop with the client; and use the same approach and strategy on every project — even if there is a deep familiarity — so that they can stay sharp and up-to-date with evolving market trends and demands.
EDENSPIEKERMANN
EdenSpiekermann researches globally and locally to ensure they are best supporting their craft and their client’s point of view. They interview subjects from wherever the end product will be used. They believe in leveraging their network for regional input.
REFERENCE
Falmouth University (2018). Brief & Strategy | Interviews. Application and Interactions GDE740 19/20 Part-Time Study Block S1 (Falmouth, UK: Falmouth University)
Glug, (2018) Katee Hui. Available at: https://glugevents.com/watch/2019/katee-hui
Phillips, P (2004) Creating the perfect design brief: how to manage design for strategic, New York, Allworth Press