THE CHALLENGE
Seek key stakeholder feedback to ensure your project answers the original project brief, strategy and target audience.
Respond to this feedback and refine the design of your final outcome.
DESIGN DEVELOPMENT
The app’s design development proceeded nicely even though I’d never before used Adobe’s XD software application. XD is pretty intuitive and flexible. If you’ve got InDesign and Illustrator experience, you will find yourself with a leg up in Adobe XD. After a few tutorials, I was implementing the design, the UX/UI and beta testing the app on my iPhone.
The feedback I was given was largely positive. There were some UX concerns with legibility and therefore increased the size of the font overall. The colors, transitions, and overall design was very positively received, especially among the target audience.
Design development of the GottaBe imposter syndrome app.
CHARACTER DEVELOPMENT AND FINAL DESIGNS
While the feedback for the app design overall was very positive the original approach to character development was to create something more approachable for my target audience and to use animals that represent the different behavioral traits associated with each persona. Shown below is the final character development.
ADDITIONAL CHARACTER FEEDBACK
Given the target audience, Gen Z creative students, I did receive some last minute feedback that the characters needed an edge. I included sunglasses for the initial application thumbnails to coincide with the "imposter” aspect of the app context. Further, I applied a comic book grit/halftone to the characters to give them a bit more edginess and to better align with other aspects of the app design from a pattern perspective.
REFERENCE:
Skillshare (2018) Adobe XD Masterclass: Design a Mobile App & Website Wireframe. Retrieved from https://www.skillshare.com/classes/Adobe-Xd-Masterclass-Design-a-Mobile-App-Website-Wireframe/1543837313/lessons.
Beirut, M. (2015) How to use graphic design to sell things, explain things, make things look better, make people laugh, make people cry, and (every once in a while) change the world, London, Thames & Hudson.
AWWWARDS, (2018) Redefining Reality with Geoffrey Lillemon, Creative Director of W+K's Department of New Realities. Retrieved from: https://youtu.be/AUuTjsbNvpk
99U, (2019) Joel Beckerman: Designing With Sound. Retrieved from: https://vimeo.com/343057666
Glug, (2019) Marcello Google Creative Labs. Retrieved from: https://youtu.be/LdCBnqbCtm8
Skillshare, (2013) Design as Idea with Bob Gill. Retrieved from: https://youtu.be/_-nuzlpiKag