IDEAS IN A DIFFERENT SPACE, PROBLEM SWAP, CULTURAL/PARADIGM SHIFT
This week we hear from SomeOne, Sam Winston, Regular Practice, Sarah Boris, and Intro on the topic of the future of design.
WHAT ARE THE FUTURE DEFINITIONS OF DESIGN PRACTICE?
Messaging is getting broader, not narrower. More and more, clients are now coming to SomeOne needing an idea, not just a thing — a deliverable. Simon Manchipp expresses the need to turn spectators into fans through experiential design.
Design is a living inquiry into the problem — so as problems change, so will design. Physicality of making stuff and overall awareness are elements Winston sees as significant with regard to the future of design practie.
Design is going to get increasingly more vague, not specialized. The need for continued versatility will be required to keep up with advancements.
Expectations of design have shifted. Designers are now and will expected to continue to be multi-disciplinary.
Design is visual culture. They see a return of the commercial artist.
WHAT SECTORS NEED TO CHANGE GOING FORWARD?
Platforms are changing rapidly and while designers will need to be nimble to respond to the demands of these changing platforms — but they are not important. IDEAS need to connect with people, regardless of platform.
Designers need to continue to break down the silos — create opportunities for collaboration and new ways of design — which will ultimately create new silos to be yet again broken down.
Publishing houses demands versatility and multi-faceted.
Cross-disciplinary approach and a willingness to collaborate with other makers, designers, engineers, writers, anyone to make the work better.
Client drive shifts in work output. Develop solutions for clients versus simply create work product — be their problem-solvers. Clients don’t know what they want, but have budgets and need thinkers, designers that can provide solutions that work within those budgets.
HOW IDEAS ARE PERCEIVED IN NEW ENVIRONMENTS?
Dunne, A. Raby, F., (2013) Speculative Everything: Design, Fiction, and Social Dreaming. Cambridge MA: MIT. www.dunneandraby.co.uk
Forensic Architecture: https://www.forensic-architecture.org/
TED (2017) Anab Jain: Why We Need to Imagine Different Futures. https://www.ted.com/talks/anab_jain_why_we_need_to_imagine_different_futures