WORKSHOP CHALLANGE
Create a format and structure for a new business plan. You have considered company philosophy, leadership, budgeting, IP, and now we want you to create a 3,000-word business plan that presents your proposal to your client. This plan will be used to write a client facing project, or as an outline for a potential studio launch or entrepreneurial idea or artIfact. This is very much a speculative exercise that will grow and evolve as you move through the rest of the course.
LET’S MAKE A PLAN
The structure of the business plan document reflects the logical sequence of issues that need to be considered. It starts with a very broad-brush description of the company, gradually becomes more specific, and ends with detailed projections of financial activity.
The business planning process is an opportunity to evaluate your situation, think through every aspect of your operations in a thorough and systematic way, and bring everything into alignment.
For my business plan, I built upon the previous challenge proposal document and elaborated to include the appropriate aspects of a proper business plan. Items included were:
Executive summary
Vision statement
Mission statement
Description of services
Business environment and market trends
Client case study
Evaluation of your competition
Sustainable advantage
Marketing plan
Operations plan
Financial plan for the next three years
FINAL PIECE
The completed business plan for AttaGirl Design can be found here. You can see mockups of the final designed layout below:
REFERENCE:
Falmouth University (2018). Business / Project Plans and Communication | Lecture. History and Futures GDE720 19/20 Part-Time Study Block S2 (Falmouth, UK: Falmouth University)
Kourdi, J. (2009), Business Strategy: A Guide to Taking Your Business Forward. London: John Wiley & Sons
The Futur, Chris Do (2015), The Client Is Not Your Enemy: Redefining Your Client Relationship (Links to an external site.), [online video]. [Accessed 28 March 2019