Case Studies Exploring Trends and Outputs of Influential Studios
This week included a guest lecture by Craig Oldham, a British designer based in the UK. Oldham has produced design work in design, film, television, art, retail, sports, entertainment, and education
CRAIG OLDHAM
Hefin Jones began his service design career in university. He enjoyed the collaborative nature and immersion possibilities when working with people in their communities. He used his project Cosmic Colliery to engage a community in Wales around the fictional notion of reimagining a closed-down coal mine into an astronaut training facility. His work immersed him into this community, spending long periods of time in conversations with young people, former coal miners, families, youth center directors and operators, local governments.
By using fiction, Jones hope was to allow for deeper, more meaningful conversations around how the community could think differently about its culture, history, networks, relationships, and practices. What made this project most successful was Jones’ willingness to allow for space for long and meandering conversations to take place. To provide room for people to imagine and engage in dialogue. He expressed the necessity to listen, and not bring your own biases about the project into the foreground.
A take away for Jones was the projects opportunity to engage the marginal voices, in this case, the youth of the community — unable to vote — and finding ways to create agency and advocacy on their behalf.
His advice for service designers starting out is to prioritize listening, leaving bias out as much as possible, having a responsibility to the subjects and subject community and to be willing to allow for variances and evolution to take place within and beyond the project.
REFERENCE:
Falmouth University (2019). Case Studies Exploring Trends and Outputs of Influential Studios | Lecture. Studio and Entrepreneurship GDE730 19/20 Part-Time Study Block S2 (Falmouth, UK: Falmouth University)
Creative Mornings, Anthony Burrill (2017) Make it Now . Anthony Burrill : Make It Now
Soames, M. (2008) ‘17 things we know about Daniel Eatock’ [online] Eye Magazine, Winter. Available at: http://www.eyemagazine.com/review/article/17-things-we-know-about-daniel-eatock
Kelvyn Smith: www.smithsrules.com/
It's Nice That, George Hardie, 2016 George Hardie on five decades of illustration
Parry, V. (2018) ‘A Certainty of Ideas: Tom Sharp’s Poetic Vision’ [online]. Available at: https://www.oneandother.com/community/features/a-certainty-of-ideas-tom-sharps-poetic-vision
Lettering Artists Tom Perkins, David Kindersley, John Neilson
Alan Kitching, The New Typography Workshop
Julian House Ghostbox Records
Rock, M.(1996) ‘The designer as author’ [online], Eye Magazine, Spring.