It was interesting to learn our our four case studios reflected upon the globalization of design. Below you’ll find my summary of each studio response to how globalization has impacted their work:
SIMON MANCHIPP
Globalization:
has lead to bigger ideas and greater collaboration
is an unstoppable force
is something that should be celebrated and embraced
SAM WINSTON
Globalization:
hasn’t seemed to change his approach to working
regardless of location, Winston prefers face-to-face connections
has added speed and connectivity
more opportunities to connect with people and at a greater pace of exchange
compels Winston to seek uniqueness that face-to-face connections provide
REGULAR PRACTICE
Globalization:
forces efficiency
given that you are often working with a wide array of time zones and limited opportunities to connect in a given day
increases opportunity to work with new clients
increases opportunity to learn other cultures and cultural design
increases production opportunities by specialty and location
SARAH BORIS
Globalization:
increases opportunity to work with new clients and find new work
through global conferences and festivals as well as through international clientele
increases opportunity to meet people where they are
this was especially interesting in how Sarah placed ads in local newspapers inviting new clients and collaborators
INTRO DESIGN
Globalization:
increases opportunity to change traditional trajectory of designer’s career
You are no longer forced to start as a junior designers in a studio. With globalization, you can go straight from school (or self train) and put your work out into the world (which can be good or bad)
Intro prefers face-to-face connections, and has informed their studio location
Can hamper progress or compound confusion when communication is solely digital
WRAP UP
In conclusion, I found the common thread amongst the four studios is OPPORTUNITY. Whether it comes in the form of international clientele, cultural learning and design growth potential, greater collaboration amongst peers or even a means in which to choose to remain “local" as a designer. Further, with the advent of the internet and relative technologies, globalization is likely to remain a significant part of design.