I thought that animated typography could be an interesting way to engage with my target audience for this project. Its interactivity and motion could be leveraged across digital spaces including social media.
Looking to the Guerilla Girls for inspiration, I thought collage would be a compelling execution to respond to my creative brief.
Given their popularity, my project’s target audience, and the current global approach to giving voice, enamel pins is a viable art form that can gain quick interest and buy-in.
The power of illustration to evoke tone, mood, feeling, and message serves as a strong execution to convey message to my target audience.
Using hand-tooled typography can keep messaging strong, but also simple without losing the clever .
Building off of the visual responses, I’ve created five mood boards across the different visual outputs of each execution.
Ambrose, G (2014) ‘Design Genius. The Ways and Workings of Creative Thinkers (Links to an external site.)’, London, Bloomsbury.