GDE740 W2 | Workshop Challenge

Visual Responses

ANIMATED TYPOGRAPHY

I thought that animated typography could be an interesting way to engage with my target audience for this project. Its interactivity and motion could be leveraged across digital spaces including social media.

COLLAGE

Looking to the Guerilla Girls for inspiration, I thought collage would be a compelling execution to respond to my creative brief.

Guerilla Girls - collage.jpg

ENAMEL PIN

Given their popularity, my project’s target audience, and the current global approach to giving voice, enamel pins is a viable art form that can gain quick interest and buy-in.

Enamel pins.png

ILLUSTRATION

The power of illustration to evoke tone, mood, feeling, and message serves as a strong execution to convey message to my target audience.

illustration 1 giselle dekel.png

TYPOGRAPHIC POSTER

Using hand-tooled typography can keep messaging strong, but also simple without losing the clever .

typographic poster.jpg

Mood Boards

Building off of the visual responses, I’ve created five mood boards across the different visual outputs of each execution.

ANIMATED TYPE

COLLAGE

export_canvas_gde740wk2-collage-191006_2033.png

ENAMEL PIN

export_canvas_gde740wk2-enamel-pin-191006_2033.png

ILLUSTRATION

export_canvas_gde740wk2-illustration-191006_2032.png

TYPOGRAPHIC POSTER

export_canvas_gde740wk2-typographic-poster-191006_2034.png

REFERENCE

Ambrose, G (2014) ‘Design Genius. The Ways and Workings of Creative Thinkers (Links to an external site.)’, London, Bloomsbury.

GDE740 W2 | Lecture Reflection

Ideas, Craft, & Content

CREATIVE PRACTITIONERS

This week our creative practitioners were asked:

  • How do you visualize and develop your initial ideas?

  • What are your point of reference?

0-Migrant-Journal-Editorial-Design-Book-Magazine-Design-BPO.jpg

OFFSHORE

Offshore referenced their “Migration Journal” project collaboration. The meeting of two minds leveraged sketch, discussion, questioning, and perspective to develop their initial ideas. They look to visual reference collections, production methods, hand sketching, computer rough concepts, design testing across the unique flow of a given project.

Depending on the project, they use research, set references, and various creative expressions: photography, sculpture, writing, architecture, painting, and music to serve as points of reference.

HEY

Vernonica Fuerte first uses sketch and lists of ideas, as well as playing with type to get started on a project. She is inspired by city and locations, being open and aware, looking and questioning. She says that clients can also serve as inspiration. Problems can be inspiring. She likes to “go deep” to best understand the full of a given project. She also finds inspiration in her peers.

BOMPAS & PARR

They do “lots & lots” of research. They use words to write it all down, begin with sketch, and then move to computer and other multimedia platforms to gel their ideas and thoughts. Finding two words that can be connected together, such as “Lava Barbeque”, which are compiled in an ideas log, serve to bring new ideas and meaning. Collaboration with other creatives and makers is also a reference and inspiration point for Bompas & Parr.

WERKFLOW

They usually start with a script and look too technical approaches within the gaming platform to explore ideas. They set their visual style and tone by creating a “visual bible,” ensuring consistency and continuity across makers. Music is an important part of Werkflow’s methodology and reference. It helps to establish mood, sense of place, and time.

REFERENCE

Falmouth University (2018). Ideas, Craft and Context | Podcast Videos. Application and Interactions GDE740 19/20 Part-Time Study Block S1 (Falmouth, UK: Falmouth University)