WORKSHOP CHALLENGE
Map a resourcing model for budget and staff allocation to deliver a project or creative initiative of your choice.
If you are thinking about a generic project budgeting exercise, the example below gives an indication of the parameters for consideration. As the last week of this project brief requires you to write a more substantive strategic plan, please ensure you choose a topic or client that is most suited to your own practice interests.
Example:
You have been asked to pitch by National Theatre for a campaign to promote a new play, to include:
Promotional poster;
Programme;
Digital banner;
Print;
Design production.
Your client has not given an indication of the budget but would like to pay you fairly. There are no existing images. Please outline the time and costs required to deliver initial stage one body of work across three concepts. Also provide an indication of production costs based on your design proposals.
ROCKET DOG RESCUE
I chose to focus my challenge this week on a dog rescue here in San Francisco, Rocket Dog Rescue. Each year they have a big concert headlined by Emmy Lou Harris to raise money for Rocket Dogs Rescue. I chose this as my love of dogs as well as my desire to help organizations doing good in the world.
I chose to lean on my love of dogs as part of the proposal so as to tailor it to the prospective client. My hope is that they would see AttaGirl Design as a committed partner in promoting their signature fundraising event.
You can download the PDF of the proposal here.
